From inception to inspiration to functionality every design is here to tell a story.

- gunjan suri

Autor's Note

sieve by desgin

Describing when or how you found your true calling or inspiration is often a difficult thing to do. It could be one decisive moment or numerous little situations that set off those initial ripples of inner transformation. For me, it was the latter.

Countless experiences, beliefs and an innate desire to produce something unforgettable have led to all my creations including this book named Sieve by Design.

Just as the mythical Kalpataru tree is said to fulfill all your desires, this book will lend itself completely to your dreams of making a mark in the field of design and bringing out the best in you. At every point, the book aims to encourage you to make optimal use of the most invaluable thing gifted to us — the mind and its thoughts. The process of channelizing one’s thoughts is a simple procedure that I have often followed in order to materialize a design idea. To begin with, you have to surrender your thoughts to the three forces of creativity — the five senses, the mind and the intellect.

I once read a story about a wealthy man who suffered from severe eye pain. No medical expert or treatment could give him relief. At last, he approached a monk, who advised him to look only at green-colored things and no other color. The wealthy man directed his people to try and paint everything he looked at green. A strange prescription and an impossible task, indeed. A few days later, the monk visited him and said: “If only you had purchased a pair of green spectacles… You cannot paint the world green.” This story had a profound impact on me and taught me a very important thing — Let us change our vision and the world will change accordingly. It motivated me to encourage creative minds to see things from a different perspective.

According to scientists, the bumblebee’s body is too heavy and its wings too small for it to fly. But the bumblebee doesn’t know or care and fly it does! When you don’t know your limitations, you go out and surprise yourself. Limitations can only be self-imposed. So, the first word to be removed from a designer’s dictionary is ‘limitation’, and what you need to concentrate on is ‘enhancement’ — of both education and mind. Your mind is your educator and trainer and thoughts are the accelerator. I, too, rid myself of all notions of limitation and the ensuing freedom and confidence has led me to author this book, positioned as a pioneer book on design directives — a one of a kind compilation in India. It will hopefully accelerate your thoughts, remove limitations and give wings to your dreams. Just a word to whoever has picked up this book off the shelves — you have already taken a step towards your dreams. Cheers to many memorable creations to come!

- gunjan suri

Taking her love for design to the next level, she started writing and conducting seminars on design thinking and innovation. Today, she is a contributing columnist to various jewelry and fashion magazines and is a well-known motivational speaker.

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